IAB 360 degree ads 360° Virtual reality

[Richard Smith]

What do you mean by the 360° Virtual reality and magic window

Proprietary universal 360° “magic window” and VR viewing (browsers, applications, and platforms). Image and video 360° ad format interactivity for Device, mouse, and touch in 360° then One-touch, expandable full page viewing with both vertical and horizontal options.
One-touch VR mode with full, in-VR viewing and interactive capability.
Even standard images can be delivered in a 360° experience

standard images can be used by placing them in a particular manner in digital space which in-turn provides a 360-degree viewing experience.