Take over Ads on the homepages of sites

[Richard Smith]

How Do Homepage Takeover Ads Work on profile brands and products?

A type of display advertising typically reserved for high profile brands and products (consumer goods, new mass media releases, sporting events) on high traffic online publications.
Commonly referenced on the homepages of sites, this advertising strategy is often called a “homepage takeover”. To deploy this as an advertising tactic, publishers allow an advertiser to place creatively in each available ad spot in their layout.
As web development has progressed, takeover ads can also incorporate creative into the site background, or even have some type of interactive component.

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