HTML5 banner ads with the IAB’s standard

[Thirumoorthi.P]

What Is HTML5 Ad and How It Works in rich media content with Digital Advertising

An HTML5 banner ad can have various rich media content embedded within the ad. Besides videos, animations, and interactions, you can integrate applications like social media feeds, maps, videos, calendar, and many others.

Straightforward HTML5 ad with simpler content is small in file size and can easily be sent for trafficking by many ad networks and traffic agencies.

This kind of ads is served in a tag called “ad tag”. The tag will be handed to the ad inventory source like publishers, ad networks or DSP.

Upon an ad request, the server will assemble the codes; render it in the browser or application level. Then, the users will see your ad.