Advanced Unique Clicks & Impressions

[Azhiya]

Advanced Unique Impression & Unique Click and Gross Impression & Gross Click

An Impression is counted each time when an ad is shown to an end user. a number of unique impressions are always smaller than the number of gross impressions because one visitor usually sees more than one ad. The publisher gets paid for each impression and clicks that happen on the site. On the off chance that a client remains on the page a similar ad will be shown randomly until the client shuts the website page/browser. Showing a similar ad to a similar guest is good for nothing; here advertiser's ROI goes futile