Header bidding

[Thirumoorthi.P]

What are the benefits of using header bidding?

Header bidding is generally observed as gainful to publishers, however, advertisers can receive the rewards as well. With header bidding, advertisers have more and better access to ad inventory. Access to inventory is improved with header bidding since label based combinations frequently cloud how much inventory is out there to automatic buyers since they can't perceive what publishers are utilizing to fill their legitimately sold business. Header label reconciliations produce offer solicitations for each impression accessible, giving buyers a greatly improved picture of what advertisement space is accessible.