Tracking how helps to conversions

[Richard Smith]

Could you briefly introduce these three types (Signup, Lead, and Sale)? In addition, please refer to "tracker type" and "data type"

Conversion Type

Sign Up - Place the conversion tracker code when user successfully signup with  website

Lead - Place the conversion code when user shows the interested in product and make click on that product to view the product details

Sale - Place the conversion tracker code when user successfully the purchase the product in your website

Tracker type used to send the some variable to advertiser while conversion tracking time .

Datatype If your Macro value will be string then define as String or define as Number or define as Date

ex:
Create variable name as transaction_id and this variable name appended with tracker code of revive adserver.Advertiser should replace this %25%25TRANSACTION_ID_VALUE%25%25 then it will be tracked by revive adserver.
/tv.php?trackerid=1&plugin=deliveryLog:oxLogConversion:logConversion&server_conv_id=2&server_raw_ip=singleDB&transaction_id=%25%25TRANSACTION_ID_VALUE%25%25