Set view limit based on internet protocol

[Richard Smith]

When Should I Use the IP Based Frequency Capping?

The IP exclusion list allows users to manually enter the IP addresses of users and set view limit 0 who they don’t want seeing their ads.
You might consider blocking a competitor's IP so they can't see your ads, particularly if you're bidding on their brand terms.
there are several reasons you may want to block a specific IP