URL Report of Tracking Displayed Ads

[Richard Smith]

How to Get Actionable Insights from Your Destination URL Report

So what are we actually looking for in this data? Like most reports and data sets, we want to find actionable opportunities to improve performance, of course, and in many cases, a great way to spot these quickly is by looking for outliers. We want to find some instances of destination URLs in our campaign that either:

Aren’t properly paired with an ad group or campaign
Perform particularly well with a specific group or campaign