Ad Exchange Framework

[Richard Smith]

What does an ad exchange mean?

An ad exchange is an online marketplace where the advertisers and publishers will buy and sell the ad spaces through real-time bidding.
An advertiser can purchase display, video and mobile ad inventories from the ad exchange.
To purchase the ad inventory, the advertiser or an ad agency should have access to DSP (Demand-side platform) for facilitating the real-time bidding process.
The advertisers can bid on the ad inventories using the demand-side platform and the publishers can sell the ad inventories to ad exchange using the supply-side platform.