Accelerated Mobile Pages

[Richard Smith]

Details of many ad networks offer support for AMP already; and user benefits

AMPHTML ads are flexible and dynamic, allowing for many creative formats
Image banner, Text banner, HTML banner, HTML5 banner

AMP Ads are a faster, lighter, and more secure way to advertise on the web
It is completely safe from any type of Malware.
Advertisers can ensure safe user experience and positive brand perception
A considerable increase in user engagement with the ads
Faster ads lead to higher viewability and therefore higher click-through rates, which ultimately leads to better ad performance; It would be Better user experience will result in higher conversion rates for publishers and advertisers