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+--- Thread: Estimate usage with Cost in Revive (/Thread-Estimate-usage-with-Cost-in-Revive)
Estimate usage with Cost in Revive - Marvin - 05-25-2019
What is the measurement used to follow your spend inside Revive Adserver?
RE: Estimate usage with Cost in Revive - Thirumoorthi.P - 05-25-2019
(05-25-2019, 06:21 AM)Marvin Wrote: What is the measurement used to follow your spend inside Revive Adserver?
In Revive Adserver for an advertisement, you can follow spend by CPM, CPC, or CPA. marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).