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brand safety measures - Printable Version

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brand safety measures - Saki Sakura - 03-27-2019

clarify brand safety is and the best practices and what it means for your brand?


RE: brand safety measures - Richard Smith - 03-27-2019

(03-27-2019, 02:26 PM)Saki Sakura Wrote: clarify brand safety is and the best practices and what it means for your brand?

Internet Advertising Bureau (IAB), brand safety is defined as keeping a brand's reputation safe when they advertise online

To help minimize risk, brands can employ several brand safety measures.

It allows the publishers to deliver the ads in a safer environment.

So we recommend buying this plug-in to achieve these features.

Product URL: https://www.reviveadservermod.com/pop-under-ad-format


RE: brand safety measures - Saki Sakura - 03-27-2019

Working process of API categories website for request and response


RE: brand safety measures - Richard Smith - 03-27-2019

(03-27-2019, 02:28 PM)Saki Sakura Wrote: Working process of API categories website for request and response

When the Ad Tag is placed on the website, the ad Server will send a request to API to identify the category of the website.

The ad server verifies the returned API category with the Sensitive (or) Non-Sensitive categories of the ad and delivers the suitable advertisement.