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+--- Thread: DAAST for Audio ads format (/Thread-DAAST-for-Audio-ads-format)
DAAST for Audio ads format - Jeeva - 03-26-2019
How Digital Audio Ad Serving Works ? What is DAAST (Digital Audio Ad Serving Template)
RE: DAAST for Audio ads format - Thirumoorthi.P - 03-26-2019
(03-26-2019, 08:00 AM)Jeeva Wrote: How Digital Audio Ad Serving Works ? What is DAAST (Digital Audio Ad Serving Template)
Since audio streaming services became available, listeners now have access to Digital Audio on-demand anywhere, anytime. DAAST simply makes digital audio ad serving easier.
It defines a standard structure for delivering the details of an audio ad from an ad server to an audio player using an XML schema. Modeled directly after the widely adopted IAB Video Ad Serving Template (VAST), DAAST is the first formal approach to standardizing audio ad delivery and addresses ad execution scenarios and formats unique to audio like voice recognition, logo tiles, and video.
So we recommend buying this plug-in to achieve these features.
Product URL: https://www.reviveadservermod.com/daast-for-audio-ads
RE: DAAST for Audio ads format - William George - 03-26-2019
How DAAST was used as a model VAST (Video Ad Serving Template) Audio Player Feature support
RE: DAAST for Audio ads format - Richard Smith - 03-26-2019
(03-26-2019, 09:04 AM)William George Wrote: How DAAST was used as a model VAST (Video Ad Serving Template) Audio Player Feature support
The following ad types are supported:
Linear Audio Ads are presented before (pre-roll), between (mid-roll), or after (post-roll) the audio content stream begins to play. In general, linear audio ads may play for anywhere from 15 seconds to a minute. A user may also interact with the ad using an audible response.
Skippable Ads are audio ads which were skipped by the user via skip control. DAAST supports the ability to implement and track skip controls.
Audio Ad Pods are a set of sequential linear ads. Ad-Pods can play before, during a break in, or after the content audio plays and function like a commercial break in a radio program with multiple ad spots.