Header bidding

[Kumar]

Will header bidding campaign win “override” or “Contract” campaign over n in Revive?

[Richard Smith]

Will header bidding campaign win “override” or “Contract” campaign over n in Revive?

Hi Kumar,

Header bidding campaign win over the “override” or “Contract” campaign in Revive based on CPM bid rate.Campaign type such as Override or Contract or Remanent wont play any role here.Internal CPM campaign competitor  with Header bidding campaign  and deliver the banners which campaign banner had highest bid rate.

[How sard]

It should not, as we will set CPD campaigns on override and header bidding partner should not win over this, no matter what eCPM they are giving?

[Richard Smith]

It should not, as we will set CPD campaigns on override and header bidding partner should not win over this, no matter what eCPM they are giving?

Hi How Sard,

In Revive Right now CPM,CPC and CPA pricing model supported and there is no CPD Pricing type.We need to add new pricing type as Cost per Day pricing type if you require as additional custom.

[Yosung]

As there is no bidder for Adx in Prebid, is there any other way by which we can make Adx compete in real time with other Header bidding partner in Revive ad server?
This option is by default available in DFP as Adx is already integrated and take part in the auction with Header Bidding partners.

[Richard Smith]

As there is no bidder for Adx in Prebid, is there any other way by which we can make Adx compete in real time with other Header bidding partner in Revive ad server?
This option is by default available in DFP as Adx is already integrated and take part in the auction with Header Bidding partners.

Hi Yosung,

Right now in header bidding this feature "Adx compete in real time with other Header bidding partner in Revive ad server" not available. We are checking feasibility to achieve this.We will update you once feasibility check done.
Click Here: https://www.reviveadservermod.com/video/...ing-plugin

[Saki Sakura]

How is work Prebid Server Side Auction in Header Bidding?

[Thirumoorthi.P]

How is work Prebid Server Side Auction in Header Bidding?

Prebid is more than a product is using both client and server side. Open up your ad inventory for bidding by multiple demand sources in real-time. Our system automatically selects the optimal number of demand partners, with the goal that you get the best yield for each and every single impression.

[Cristy]

What are the benefits of using header bidding?

[Thirumoorthi.P]

What are the benefits of using header bidding?

Header bidding is generally observed as gainful to publishers, however, advertisers can receive the rewards as well. With header bidding, advertisers have more and better access to ad inventory. Access to inventory is improved with header bidding since label based combinations frequently cloud how much inventory is out there to automatic buyers since they can't perceive what publishers are utilizing to fill their legitimately sold business. Header label reconciliations produce offer solicitations for each impression accessible, giving buyers a greatly improved picture of what advertisement space is accessible.