Ad Exchange Framework

[William George]

Understanding of an ad exchange Terms & Conditions

[Richard Smith]

Understanding of an ad exchange Terms & Conditions

Ad Exchange reserves the right to conduct automated creative reviews in order to maintain the quality of ads on the exchange. While this does not change the Ad Exchange guidelines, creatives that don't meet our policies will be paused until corrected

The ad exchange framework plugin for revive ad server is a complete package that facilitates the Revive Administrator to integrate third-party ad exchanges and provide better Fillrate to the Advertisers and Publishers. The ad exchanges are integrated to revive adserver based on the Ad formats that the Ad-exchanges support. The plugin will work according to OpenRTB Standard and it provides a platform for creating and managing the Advertiser and Publisher’s accounts in real time.

So we recommend buying this plug-in to achieve these features.

Product URL: https://www.reviveadservermod.com/ad-exchange-framework

[William George]

What does an ad exchange mean?

[Richard Smith]

What does an ad exchange mean?

An ad exchange is an online marketplace where the advertisers and publishers will buy and sell the ad spaces through real-time bidding.
An advertiser can purchase display, video and mobile ad inventories from the ad exchange.
To purchase the ad inventory, the advertiser or an ad agency should have access to DSP (Demand-side platform) for facilitating the real-time bidding process.
The advertisers can bid on the ad inventories using the demand-side platform and the publishers can sell the ad inventories to ad exchange using the supply-side platform.

[William George]

Why you choose an ad exchange?

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Why you choose an ad exchange?

Ad exchange allows advertisers to buy the ad impressions in real time based on the factors like user browsing behavior, device type, ad position and etc.
The advertisers can purchase the ad inventories from various websites automatically without negotiating with publishers.
The ad exchange is transparent to the users as it allows the advertisers to view the amount spent for the ad impressions.
Examples of major ad exchanges are Google, OpenX, Yahoo and etc.